Uber Scooters tries to provide a dependable, flexible, and delightful short distance transportation solution for commute, urban, first and last mile travel, leisure, and walking replacement.
When I was brought on as an intern in June of 2018, I had the opportunity to design the first end-to-end experience for scooter-sharing, a mode of riding that would be integrated into the bikes space.
Uber does not have a non-subsidized mobility solution to meet the price, flexibility, and speed needs of most daily, urban commuters.
The following are the core problems this product aims to solve, largely aligned with those of bikes:
Design principles keep our team true to our original intention when the business may later be at odds with what's good for the consumer.
The following factors all added complexity to this project:
We relied on designing all parts of the experience to be as contextual as possible. If it's not absolutely necessary to show something at a given moment, we would not show it.
We used a mode switcher to seamlessly and scalably integrate scooters into the bike space within the Uber app.
Based on research I'd done, we found that users don't strongly prefer scooters or bikes and that proximity tended to matter more.
Riders can stop riding anytime and anywhere within the city. Ending the trip is as simple as tapping a button. To keep them accountable and considerate of pedestrians and cars, we ask them to snap a photo of the scooter parked in an appropriate location.
For the purposes of the mock, the photo portion wasn't included.
Here's some stuff that didn't make it past design crits, hit roadblocks in eng implementation, or were not in scope for MVP.
“I have not failed. I've just found 10,000 ways that won't work."
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