Coco-tropolis, a portmanteau of “chocolate” and “metropolis,” is a fictional bean-to-bear chocolate maker, advocating organic and fair trade practices that supports bringing farming to the city. Each artisan chocolate bar is made with care, from the finest ingredients. More than just making darn good chocolate, their commitment is to make a difference in the world, one bar at a time. All proceeds are donated to Farming the City.
This project was created in an Illustration course titled "Design for Social Good" at RISD, taught by professor Annalisa Oswald. The prompt was to brand an identity for a high-end chocolate company that supports a social cause or movement.
I chose to contribute my project to the cause Farming the City, a project that began in November of 2010 as an initiative of the Amsterdam-based organization CITIES, bringing city dwellers and urban farmers together to explore inspirational ways of producing, storing, cooking, preserving, distributing, and sharing food. Urban farming gives residents better access to fresh, healthy, and affordable food. It also cuts down on transportation costs and carbon emissions. Since then, it has fostered urban farming projects all over the world.
We were given roughly two weeks to complete the branding identity, illustrations, and packaging of the product. Our deliverables were two variations of chocolate packaging.
I came up with alliterative flavor names by pairing urban vocabulary with fruit or plant names. For example, here are some name pairings:
From that list, I selected three flavors that would go well with my intended palette of primary colors—red, yellow, and blue. I went with the avocado, blueberry, and strawberry flavors, with the avocado flavor being the exception to the palette (yep, I just really like avocados).
I worked in Adobe Illustrator for the entirety of the project.
Overall thoughts: I enjoyed every facet of this project - the branding, logo-making, illustration, and packaging. When I first heard the prompt, I knew right away that it was going to be one of my favorite projects.
Most proud of: My shape-building skills improved vastly from this assignment. I built a total of 2,675 paths; 20,698 points; and a length of 329,944 pixels in five days!
Most challenging: Working with a limited color palettes challenging in illustrations, as well as making the visual style cohesive. This project also helped me further cement my voice when it comes to illustration; I notice that I gravitate towards quirky, playful imagery and bold, saturated colors.
Woulda/coulda/shouda: Work more with packaging next time!
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